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One of our readers asked the found community a simple question: how long did it take you to come up with your company name? The thread that followed was too good to keep in a chat. Here are the stories, in the founders' own words.

In a hurry? Skip to The patterns below for what all eight stories have in common. Got a naming story of your own? There's a box for that at the bottom.

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Contents

The question that started it

Hey guys, was wondering, how long did it take you to come up with your company/brand name? Currently in that process and I feel like in the tech/AI world seemingly anything that sounds remotely good and rememberable is already taken or there is another company sounding too similar. Would be super interested to know what your experience with this topic is.

The stories

Click a company to open its story.

biohugs

Anori Tech

ALLMO

Familunity and Conrido

Franzbrötchen and Alsterrunde

Wysor

found

The patterns

Eight stories, and a few things came up again and again.

1. Say it out loud before you fall in love with it. It has to be spellable over the phone (Anori), pronounceable across languages (Christian), and resistant to spelling drift (ALLMO still gets written as "ALLMO AI"). Wysor is the cautionary tale: a wiser/Wysor pun that German customers don't hear at all.